Attracting and retaining members is an essential part of maintaining your association's growth and profitability. The right motivators will always result in increased membership. Consider adding pet insurance to your benefits package — it's one of the most-requested voluntary benefits in the country.

Your members will enjoy:

• Group discount on core policies
• Financial assistance for unexpected pet medical expenses
• Peace of mind that their pets will get the care they need
• More positive feelings about your association